Is this the best Grammy can offer?
Matt Sayles/Associated Press
Taylor Swift reacts as she accepts the album of the year award at the Grammy Awards on Sunday, Jan. 31, 2010, in Los Angeles.
The two big numbers that emerged from Sunday night’s Grammy extravaganza: 6 to 4. That’s the score of Beyonce vs. Taylor Swift.
But those numbers don’t matter much, especially after Swift demonstrated how much she doesn’t deserve most of her awards, at least any that have to do with performance. She may be a good songwriter, but even on great days, her voice can’t be described more generously than “average.”
The 3 ½-hour marathon gave the recording academy a chance to show off what’s going on now, in a music world quaking with uncertainty and confusion, and the ways things were, when huge labels and corporations, including radio stations, controlled everything and lots of people made tons of money.
When Beyonce sang a bit of Alanis Morissette’s “You Oughta Know,” she invoked the era right before the Napster infestation, when bands and performers would sell 1 million or more records in a week. That moment alone must have set hundreds of hearts a sinking in the Staples Center. Oh, the days of tyranny.
Recording academy President Neil Portnow delivered his usual scolding to consumers: Stop stealing music. But his speech is now rote and irrelevant. Not only are the horses out of the barn, the barn isn’t even standing any more. If any group needs to change its name to Move On, it’s the academy. Sure, artists need to be paid for their work, but the industry needs to go full-steam, fearlessly and adventurously, into the future instead of whining about the new days and pining for the old.
It’s more than ironic that Swift was ordained the new princess of pop. Her performance with Stevie Nicks was worse than bad karaoke. Anyone unaware of her preposterously thin amateur voice must have wondered (a) why she gets rewarded for it and (b) why she got signed as a performer in the first place.
Yes, she sells records and tickets, which is all the industry cares about. But she may be the last kind of royalty needed in a universe that needs to start looking as if it wants to work with its customers/consumers instead of foisting fakes and frauds upon them.
The Black Eyed Peas ought to be thankful for Swift’s performance, or their high-school level exhibition would be the one most talked about, and not in any good ways. And that Jamie Foxx number with T-Pain started off as a mess and deteriorated into a debacle. Really? These are the best of the best?
And whose idea was it to invite Lil Wayne on with Eminem and Drake and then censor about one-third of what they said?
There were some fine moments Sunday night, and those came when genuine, eminent talents performed: Maxwell, Jeff Beck, Mary J. Blige with Andrea Bocelli. I’m not a big fan of either’s music, but the Zac Brown and Dave Matthews bands both showcased some real players — “artists,” if you want to go that far. It was good to see Leon Russell get some love during the Brown Band’s jam — the kind he can’t get from the Rock and Roll Hall of Fame.
I’m on the fence over the Green Day-meets-”Glee” performance of “21 Guns,” but I’ve seen them in concert, and they’re one of the best live bands out there. And though it’s hard to look past her freaky visual excesses, Lady Gaga came off as someone with more than outlandish costumes hiding behind a garish facade. She is, at least, a musician. And she can sing.
Sunday’s unofficial final score was 6-4, and there will be other numbers to examine, like how many people watched. The ratings have been flat for about five years (around 20 million viewers), save a few spurts of renewed interest here and there. According to preliminary Nielsen numbers, viewership this year was up almost 30 percent from 2009. However, those numbers don’t reveal anything more than how many people bothered to watch something more compelling than the NFL Pro Bowl. And the numbers won’t account for viewers’ reactions to what they saw and heard.
If industry leaders were hoping the broadcast would showcase the best new or young talent and prompt more people to buy music in any form, they have to wonder whether the execution of that plan backfired. Portnow ought to be challenging what’s left of the label system to sign real musicians and good songwriters it can nurture and promote, not concoct personae it can market.
Changes in production and distribution have turned the industry upside down, but that doesn’t explain why so many contemporary big-label performers can’t do what their predecessors did: Write good songs and perform them, live and well.
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Comments » 4
SutherlandAve writes:
Man, I wish I hadn't missed it last night. I heard this year had some classic moments!
demonicstrawberry writes:
Any music awards show that doesn't have Neko Case *at least nominated* for an award (when she is eligible) is simply inauthentic and unwatchable for those who appreciate actual talent.
westie writes:
Finally! I thought there must be something wrong with my hearing as I always thought Swift was a really bad singer. But with all the hype I thought it must be me. Her singing always sounds weak, flat and out of tune. But I thought it must be me since the rest of the world keeps heaping honors on her for how great she is. Sure she is cute, and writes what I suppose are good songs but I really just don't get the response she has had.
Gyno_American writes:
Taylor needs two cans of Fix-A-Flat. Stevie must have been SO embarrassed. Seriously. That number was just plain ugly.
Kudos to her studio engineers!
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