Country superstar Tim McGraw’s manager was on a mission. He called it: “Find a future home for Tim.”
The mission took manager Coran Capshaw into meetings with chief executives at the world’s biggest media corporations — companies such as Sony, Warner Music, Capitol Records, Universal Music. He was on a quest to negotiate a deal for one of country music’s biggest commodities, a 40 million record seller and a movie star who had just parted bitterly with his former company, Curb Records.
In the end, however, McGraw chose a small, independent label, Big Machine Label Group, started seven years ago by former radio promoter and NASCAR driver Scott Borchetta. The label has fewer than 50 employees and remains a relative newcomer to Nashville’s country music business, which has long been dominated by establishment record companies with corporate headquarters elsewhere.
“When I knew that I was going to be looking for another record label deal, I knew there would be lots of different scenarios and lots of different ways to put a deal together,” McGraw said at the formal announcement of the deal last week at the Country Music Hall of Fame and Museum. “Ultimately, I wanted someone who was passionate about what they did and believed in their artists, and that’s what led me to Scott Borchetta.”