Knoxville-based cable network HGTV knows a good thing when it has it with twin brothers Jonathan and Drew Scott.
It announced they're giving the real estate experts their third series, titled "Brother vs. Brother," a competition series premiering in August.
It pits Jonathan, a licensed contractor, and Drew, a real estate agent, against each other as they each mentor a team of six talented home improvement experts vying for a grand prize of $50,000, according to HGTV.
"Brother vs. Brother," described as a "home renovation competition," will launch with six episodes.
Each week on "Brother vs. Brother," the Scotts' teams of home improvement experts — including renovators, builders and designers — will be assigned properties of similar value and structure, such as condos, ranch houses, bungalows and mansions.
They'll try to boost property values with the best renovation choices as they work against a deadline and a budget. The teams will also have to compromise in their decisions.
Each brother will mentor his respective team by providing advice and sharing experience. However, the decisions made will be up to the teams.
The goal will be to increase the value of each home; one renowned appraiser and real estate expert will judge the overall renovation and reassess the values of the properties to select a winner.
Each week, the competitor who can't seem to cut it is eliminated from the competition from the brother who mentored him or her, says HGTV.
The two already star on "Property Brothers" and "Buying & Selling," hits with the overall audience (13 million viewers) and demographics (ages 25 to 54).
Terry Morrow may be reached at 865-342-6445 or email@example.com.
© 2012, Knoxville News Sentinel Co.
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