NBC's '30 Rock' leads Emmy comedy nominees with 13 nods

This image released by NBC shows Tina Fey, left, and Alec Baldwin in '30 Rock.' Baldwin was nominated for an Emmy Award for best actor in a comedy series, Fey was nominated for an Emmy Award for best actress in a comedy series on Thursday July 18, 2013. The program was also nominated for best comedy series. The Academy of Television Arts & Sciences' Emmy ceremony will be hosted by Neil Patrick Harris. It will air Sept. 22 on CBS.  (AP Photo/NBC, Ali Goldstein)

This image released by NBC shows Tina Fey, left, and Alec Baldwin in "30 Rock." Baldwin was nominated for an Emmy Award for best actor in a comedy series, Fey was nominated for an Emmy Award for best actress in a comedy series on Thursday July 18, 2013. The program was also nominated for best comedy series. The Academy of Television Arts & Sciences' Emmy ceremony will be hosted by Neil Patrick Harris. It will air Sept. 22 on CBS. (AP Photo/NBC, Ali Goldstein)

LOS ANGELES — NBC’s “30 Rock” is getting a sweet sendoff by the Emmy Awards.

The Tina Fey creation beloved by critics — but not as warmly embraced by audiences — nabbed multiple nominations Thursday morning as the 2013 Primetime Emmy Awards were announced by the Academy of Television Arts & Sciences. The comedy series just wrapped its final season.

Not only was it nominated for best comedy series, but both Fey and fellow star Alec Baldwin nabbed top honors. In all, it earned 13 nominations — more than any of the other comedy nominees.

Showtime’s “Homeland,” AMC’s “Breaking Bad” and “Mad Men,” and HBO’s “Game of Thrones,” “Girls” and “Behind the Candelabra” earned multiple nominations Thursday morning. PBS’ “Downton Abbey,” ABC’s “Modern Family” and CBS’ “The Big Bang Theory” were also among the most lauded series of the morning.

Netflix, the home-entertainment subscription service elbowing its way into the creation end of the business, saw its efforts rewarded: Both its political thriller “House of Cards” and the reboot of the comedy series “Arrested Development” made a strong showing.

A slew of Academy Award winners are among this year’s nominees, including Michael Douglas and Matt Damon for “Behind the Candelabra,” Al Pacino and Helen Mirren for HBO’s “Phil Spector,” and Kevin Spacey for “House of Cards.”

Though there were some new faces among the roster of nominees, several former winners earned nominations including Claire Danes and Damian Lewis from “Homeland,” Bryan Cranston for “Breaking Bad,” Jim Parsons for “The Big Bang Theory” and Jessica Lange for “American Horror Story: Asylum.”

Other nominees in the lead acting category include Hugh Bonneville for “Downton Abbey,” Jeff Daniels for “The Newsroom,” Kerry Washington for “Scandal,” Connie Britton for “Nashville” and Vera Farmiga for “Bates Motel.”

Other lead acting nominees in the comedy series category include Matt LeBlanc for “Episodes,” Louis C.K. for “Louie,” Jason Bateman for “Arrested Development,” Edie Falco for “Nurse Jackie,” Lena Dunham for “Girls” and Laura Dern for “Enlightened,” which has since been canceled.

The Emmy Awards will air live on CBS on Sept. 22 with Neil Patrick Harris returning as host. Harris was on hand Thursday morning as a last-minute replacement for Kate Mara, who was supposed to announce with Aaron Paul. But Mara was stuck on location in Santa Fe, N.M., and could not make it.

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